title
BRANDING
client
AETHEL
service
BRANDING, PACKAGING
description
Built on the foundation of purity, luxury, and well-being. With a focus on organic farming and premium experiences, the brand aims to provide high-quality.
challenge
Balancing tradition with modernity while avoiding clichés pushed us to explore Kashmir’s essence more deeply. We also had to unify a wide range of products into one cohesive identity without losing their individual stories.
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