BRANDING

PRITHAE

BRANDING, PACKAGING

Prithae’s identity captures Kashmir’s essence through storytelling illustrations—saffron fields, the Chenab River, and windows into village life. Packaging was designed as a portal into the land, culture, and origins of each product. Earthy authenticity meets premium design, uniting diverse products into one rooted, aspirational narrative.

Prithae’s diversity and cultural depth demanded a unified yet distinctive identity for each product. We balanced tradition with modernity, avoiding clichés while keeping the brand premium. The result is an identity that feels alive—where design becomes storytelling.